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Facebook users prefer pets and photographers to banks and tech
There are marketers who swear that Facebook is the key to staying in touch with customers and others who think Facebook is a waste of time. Believe it or not, both are right. As you’ll see from this...
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.Camera, .coffee, .com; Google Domains is now open for business
Pick a name, any name! Google is now in the domain name business and it makes me wonder. . . But before I tell you what I’m wondering, let’s examine the facts. Google began selling domain names last...
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Can’t beat ’em, join ‘Facebook at Work’
In a Salary.com survey from 2012, 64% of respondents said they visit non-work related sites every day while they’re at work. Of those, 41% said they visit Facebook. Add two years and allowing for...
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Advice for mobile marketers: don’t fear the phone call
I’m better than most at finding what I need on the internet but this morning it wasn’t working for me. I was desperately trying to find the 2015 version of my favorite planner. I found it listed on the...
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Pinterest: Marketing boon or bust?
Today’s top question; if Pinterest was your friend would it be the kind of friend who will drive you to the airport at 5 am or the kind that invites you out for a good time then leaves you to pay the...
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Infographic says scrollers are now touching bottom
Scrolling, scrolling, scrolling; keep those users rolling. Footers now are golden, don’t hide! Forget the olden fold rule, just use the mobile phone tools, and let this infographic be your guide!...
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Friday Round-Up: Twitter video ads, top trends and more
Hello Friday followers, it’s time for another round-up of stories that caught my eye but didn’t make it into a post. I’m going to begin with some potentially annoying news from my favorite social media...
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The all (not so) new Marketing Pilgrim
Don’t panic, we’ve not been hacked by Guy Kawasaki. This is our new, somewhat retro, design. As a marketer, I could spin you a story about choosing the design because it is clean and fast to load, etc,...
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Believe it or not: Facebook promises to cut down on hoaxes
Before you read another word, go over to Facebook and post a disclaimer saying that Facebook is forbidden from using your photos and text for any reason at all. Otherwise, they’ll take your life, make...
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It’s back to basics for local marketers [Infographic]
If you do it everyday, digital marketing is routine, but for many small business owners it’s just too overwhelming to even think about. That’s a shame, because a few simple steps can make a big...
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Facebook collects Super Bowl mentions to beef up targeted ad campaigns
Can’t plunk down $4.5 million for a 30-second Super Bowl TV ad? Perhaps, I could interest you in a less expensive Facebook Super Bowl ad, instead. Social media and Super Bowl go together like Budweiser...
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Friday Round-Up: Twitter translates, Amazon wallet folds, and men are hanging...
Another week is at an end and it’s been a week of change here at MarketingPilgrim. Out there, in the rest of the digital marketing world, not so much. Seems like everyone is caught in the January...
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Logo flaunting is out; unbundling is in and other consumer insights
Today’s informative marketing post is brought to you by a misread. That’s right. I found this extremely interesting report because I misread the headline on the press release; Mindshare North America...
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Twitter expands the meaning of ‘direct message’
Twitter added two new features today; both designed to keep you on the platform for just a little bit longer. First, they’ve expanded the definition of a “Direct Message” so that it includes a...
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Football fans up the price tag on Super Sunday to $68 per person
The average person spends $130 on Valentine’s Day. According to Bing, consumers will spend just about half that amount to celebrate another truly American holiday; Super Bowl Sunday. Bing says the...
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As Yahoo slips further down, Apple reports record profits
Comparing Yahoo! and Apple may seem like I’m comparing oranges and. . . well. . . apples but I think it’s more like a Tale of Two Cities. Though Yahoo is still having a tough time remaining relevant,...
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Facebook Place Tips: check-in benefits without checking in
Facebook just released a new feature for mobile called Place Tips that has a very familiar ring to it. You stop for lunch at a popular restaurant near your work and suddenly a notification pops on the...
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App usage is up, but only for the chosen few
Android and IoS owners spend 80% of the time on their device using an app and only 20% web browsing. With a stat like that, it sounds like you should abandon your mobile website and get someone to work...
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Friday Roundup: Vine for Kids, Facebook measures lift and more
It’s roundup time! A quick look at all the news that slipped past me or just wasn’t big enough to print. That doesn’t mean these stories aren’t interesting — because they are! Let’s get to it! Vine for...
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An SEO’s Advice: the importance of fixing outbound links
This is a guest post by Michael Martinez. As Bing and Google rule out more beloved link building strategies, marketers increasingly turn to supposedly “safe” strategies like broken link replacement (a...
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